The Belize Tourism Industry Association (BTIA) Toledo Chapter has announced the cancellation of the highly anticipated 2025 Chocolate Festival of Belize. The association cited interference from local authorities in Punta Gorda as the primary reason for the decision, which has left many disappointed in the community and tourism sectors.
The Chocolate Festival of Belize, a key annual event for the southern district of Toledo, was established with the goal of promoting the region’s small businesses, hoteliers, restaurants, chocolatiers, and the broader chocolate industry. The festival was not only a celebration of Toledo’s rich chocolate-making tradition but also a significant opportunity to enhance the district’s brand and market presence. The event drew visitors from all over Belize and beyond, stimulating the local economy and supporting various businesses throughout the district.
However, the BTIA Toledo Chapter claims that municipal officials in Punta Gorda have repeatedly undermined the festival’s efforts. In a public statement, the association accused local authorities of attempting to “co-opt” the event’s brand and make it their own. Despite several attempts to engage in dialogue and reach an agreement, the BTIA Toledo Chapter asserts that local officials have not shown any willingness to cooperate.
In response to these ongoing challenges, the BTIA Toledo Chapter made the difficult decision to cancel the 2025 edition of the festival. “We will not waste any more energy convincing them of the irresponsibility of their decision,” the statement declared, making it clear that the association felt the situation had reached an impasse.
The cancellation of the Chocolate Festival is a major blow to Toledo’s tourism industry, as it has been a highlight on the calendar for both locals and visitors alike. For years, the event has attracted tourists to the district, showcasing not just chocolate, but the unique culture, traditions, and beauty of Toledo. The festival served as a powerful platform for local entrepreneurs to display their products and services, further strengthening the district’s economy.
The BTIA Toledo Chapter’s announcement has sparked concern within the community, with many worried about the long-term impact on tourism and local businesses. Without the festival, Toledo stands to lose out on the influx of visitors that typically supports the hospitality, food, and retail sectors.
Scheduled for May 16-18, 2025, the festival’s cancellation leaves a void in the tourism calendar and raises questions about the future of collaborative efforts between the BTIA Toledo Chapter and local authorities. The BTIA remains committed to its mission of supporting Toledo’s businesses and enhancing its reputation as a prime destination for travelers seeking to experience the best of Belize’s natural and cultural offerings.
As the situation continues to unfold, many in the region will be watching closely to see if any future efforts can be made to bring the festival back, under more cooperative circumstances, to benefit both Toledo’s local businesses and the broader tourism industry.
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